I
Love
Ugly

Apparel / 2023-2024
Client:
I Love Ugly
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Role:
Graphic Designer
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Description:
I Love Ugly is a simplistic and clean clothing brand based in Auckland, New Zealand. They have over 310,000 Instagram followers, which makes them pretty well known. They ran a graphic artist competition through their Instagram in September of 2023, so I submitted a few designs and managed to come away with 3rd place worldwide. The 'Cubism Portrait' is the one that took the cake, using primarily Illustrator to develop the graphic. The graphic was developed into A3 prints to be sold in limited quantities with my print selling out in less than a day.

Through this I gained the opportunity to design some graphic commissions for them to be put into production and sale. These are to be released later this year and pictured below.

Cycling
Tom x
Team Couplands

Apparel / 2024
Client:
Cycling Tom x Team Couplands
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Role:
Graphic Designer
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Description:
I got the chance in early 2024 to develop a cycling kit for the Team Couplands cycling team in collaboration with Masterton based cycle shop, Cycling Tom. This kit was developed for the upcoming gravel cycling competition season and will be worn at competitions all around New Zealand and the world. It will also be sported by an influencer team at a world series cycling event later in the year.

Leonard's
Selection

Branding + Apparel / 2021 - Present
Client:
Leonard's Selection
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Role:
Creative Director
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Description:
Leonard’s Selection is a sustainable street and athletic wear brand that I started at the start of 2022. Built out of my Mum and Dad’s basement in Wellington, I’m fueled with a desire to provide these curated goods to people at an affordable price. Using multiple programs and techniques I’ve been able to develop clothing designs, social media content and info-graphics and a full e-commerce store for my brand.

HR 
Labour

Apparel / 2023
Client:
HR Labour
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Role:
Graphic Designer
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Description:
HR Labour is a labour hire company based in Wellington, New Zealand. I developed a tee design for them as they wanted something a bit light hearted but trendy for their labourers to wear on site, or to the the pub after work. I primarily used illustrator to developed the graphic, inspired by HR Labour being infamous for their smoko pizza shouts.

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